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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

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Latest News

Samples no longer hold sway in pharma marketing mix: study

Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix.
 

Shake-up at top for J&J, as Weldon exits CEO post

The most recent Johnson & Johnson recall may officially be CEO William Weldon's last. Alex Gorsky will become CEO as of April 26, the company said, and Weldon will stay on as chairman of the board of directors.
 



What our audiences care about: women's health, diabetes, digestive health, mental health, and more. What you care about: reaching them with your brand messages. How the two of you connect: That's what we care about. We're eHealthcare Solutions. Connect with us to learn more.

In Brief

Company news: Publicis and the American Heart Association

Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

Patient Education: Vying for Attention

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

MM&M Therapeutic Focus: Cardiovascular

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Medical Advertising Hall of Fame: Lasting Legends

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

Managed Care: Preferential Treatment

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
 

MM&M Awards: The Hunt for Red October

The MM&M Awards 2012 program is open for business.
 




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