Featured MM&M Awards 2012 Sponsor



Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos

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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

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IncreaseRx is a self-funding, gain-share, multi-channel solution that integrates digital and traditional marketing tactics into a comprehensive program designed to increase targeted HCP access, maximize market share and generate incremental revenue.

To learn more about our performance-based business model that assumes all promotional costs, click here or call 828-255-0012, ext 105.

Latest News

Novo Nordisk launches "robust" Hispanic FlexPen play

Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector.
 

Erin Go Eli Lilly: Indiana firm is hiring in Ireland

Bucking the sector's downsizing spree, Eli Lilly has announced it is opening offices with 200 spaces to fill -- in Ireland.
 



What our audiences care about: women's health, diabetes, digestive health, mental health, and more. What you care about: reaching them with your brand messages. How the two of you connect: That's what we care about. We're eHealthcare Solutions. Connect with us to learn more.

In Brief

Company news: Pfizer, Projects in Knowledge

Eleven weeks after going generic, Lipitor is holding its ground with a little over a third of the market, according to a research note by Credit-Suisse analyst Michael Faerm.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

Patient Education: Vying for Attention

Marc Iskowitz on how Shire's disease-awareness campaign engaged untreated Gen Y-ers, and why it's time for more patient-education efforts like it. Plus: See patient advocates discuss the ADHD market
 

MM&M Therapeutic Focus: Cardiovascular

New cardiovascular treatments are gaining FDA approval as massive brands lose patent protection. Noah Pines on the potential of these new entrants to replace that lost revenue
 

Medical Advertising Hall of Fame: Lasting Legends

The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements
 

Managed Care: Preferential Treatment

Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?
 

Headliner: Fred Wilkinson, Watson Pharmaceuticals

Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products
 

MM&M Awards: The Hunt for Red October

The MM&M Awards 2012 program is open for business.
 




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