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Latest News

Speeding OTC and behind-the-counter switches mulled to boost adherence

The FDA says it is looking for change in the OTC market that could help move more drugs from prescription to over-the-counter status.
 

Congress takes a stab at IPAB

Congressional Republicans -- and even a few Democrats -- are pressing the attack on the Independent Payment Advisory Board for Medicare, a part of the Affordable Care Act opposed by both PhRMA and the AMA.
 


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In Brief

People news: Novartis, Qforma and Precision Health Media

Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

State of Market Research: Analyze This

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MM&M Awards 2012: How to Win an Award

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 




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