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Latest News

Lost in translation? International drug marketing guidelines are vague, toothless

For those grappling with the complexities of the Sunshine Act, the latest code of conduct guidelines from the International Federation of Pharmaceutical Manufacturers and Associations may provide a refreshing breather.
 

Endo rebrands to move beyond roots in pain drugs

Endo is restructuring, bringing its four operating units under the same corporate roof and rebranding to reflect its diversification out of its origins in pain and urology drugs.
 

GfK snags Bridgehead in bid to deepen payer expertise

Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad.
 


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In Brief

Company news: GSK goes big in Japan

GlaxoSmithKline and Daiichi Sankyo announced they will be teaming up to create Japan's largest vaccine company.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

State of Market Research: Analyze This

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MM&M Awards 2012: How to Win an Award

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 




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