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Latest News

AstraZeneca's patent plight points toward takeover: analyst

Despite a brimming pipeline touted by execs earlier this year, storm clouds are gathering for AstraZeneca, and the best way to weather them is through a takeover, says one analyst.
 

Merz can't tout drug for wrinkles until 2013, judge rules

Merz Pharmaceuticals must wait 10 months before launching its botulinum drug in the cosmetic market, a district judge has ruled.
 


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In Brief

Company news: AstraZeneca and Edelman

In a move designed to delay generic competition for one of its bestselling drugs, AstraZeneca filed a lawsuit against the FDA regarding anti-psychotic Seroquel.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

State of Market Research: Analyze This

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MM&M Awards 2012: How to Win an Award

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 




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