Featured MM&M Awards 2012 Sponsor



Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos

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Latest News

Journal article targets FDA misstep on Aricept

The FDA approval of 23-mg donepezil (Aricept) conflicted with the opinions of its own reviewers and breached the agency's own regulatory standard, authors write in a BMJ article, leading to misleading consumer and physician ad campaigns that put patients at risk.
 

The pharma revolution will be digital, with new targets: study

There have been multiple promises by pharma to change its sales and marketing approach. Booz & Co. partner Danielle Rollmann says the time for promises is over, and action needs to happen, particularly in the digital space. Now.
 


Is your current digital media plan effective enough?

It could be doing so much more. Think strategically about your options and work with an experienced partner who can deliver superior solutions for effective, custom digital campaigns. Read our free whitepapers for more of the story.

In Brief

Company news: GlaxoSmithKline, AstraZeneca, Nature Publishing

GlaxoSmithKline is building its first new UK factory in almost 40 years, the firm said, spurring jobs while breaking new ground at some of its current locations.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

State of Market Research: Analyze This

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MM&M Awards 2012: How to Win an Award

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 




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