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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

2011/12 Pharmaceutical Marketers Directory


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Latest News

Obamacare reconsidered: a pretty good deal for the drug industry

As the Supreme Court weighs the constitutionality of the Patient Protection and Affordable Care Act's "Individual Mandate"—and maybe the law itself—a pretty sweet deal for the drug industry hangs in the balance.
 


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In Brief

Company news: Corcept Therapeutics and Daiichi Sankyo

Corcept Therapeutics said its Cushing's syndrome drug will be launched three weeks earlier than expected.
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

State of Market Research: Analyze This

Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
 

Specialty Pharma: Niches to Riches

Specialty biopharma firms are using razor-sharp therapeutic focus to target "niche buster" categories.
 

Co-pay Cards: House of Cards

Co-pay cards have proliferated, undermining payer benefit plans. Now, insurers are striking back against the cards.
 

MAHF Inductees 2012: Heroes' Welcome

It was a night to remember as the stars of medical advertising came out to welcome three more legends into the Hall of Fame
 

Headliner: Making tomorrow's portal personal

Jeff Arnold, co-founder, chairman and CEO, Sharecare
 

MM&M Awards 2012: How to Win an Award

James Chase asked 16 of last year's judges about how entrants can improve their chances of winning an MM&M Award
 




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