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Catalina Healthâ„¢ is committed to helping our partners deliver unprecedented performance and healthier outcomes for their health consumers. Our proprietary platforms enable the delivery of the right message to the right audience, at critical touch points - the pharmacy point-of-care and soon, directly in physician offices. Learn more at catalinamarketing.com/health.

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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

2011/12 Pharmaceutical Marketers Directory


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Latest News

Everyday Health puts YouTube on a diet

A bottomless hunger for health video among consumers is behind Everyday Health's YouTube channel roll out, said the portal.
 

With online doctor quiz, edugaming dons lab coat

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
 

To reach your target physicians everywhere they use digital, look beyond the tried-and-true and get out on the cutting edge with eHealthcare Solutions. With our "surround sound" approach you can connect with physicians while they access clinical content, read medical journals, look up drug information, research coding, use EMRs, etc.

In Brief

Company news: Epocrates, Chandler Chicco

Andrew Hurd is the new CEO and president of medical information platform developer Epocrates,
 



Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

DTC: Beyond the Blockbuster

The mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and niche products fill the breach, Matthew Arnold reports
 

MM&M Therapeutic Focus: Metabolic

With the FDA weighing a new Rx diet therapy, we review the anti-obesity sector. Noah Pines on the hype and hurdles for Vivus's Qnexa and its would-be competitors, and the diabetes controversy
 

Orphan Drugs: Small is the New Big

Orphan drug approvals are up, thanks to marketing exclusivity and development incentives. Deborah Weinstein charts the industry's drive to think small, highlighting tactics for drawing attention
 

Journal Ad Review 2011: On a Tear

Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Marc Iskowitz on which categories and brands attracted the most advertising dollars
 

Headliner: Easing NEJM into its third century

Tom Easley, publisher, managing director of The New England Journal of Medicine
 




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