MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.

Latest News

Obamacare Court fail could hit pharmas with "double whammy"

If the Supreme Court finds the "individual mandate" provision of the Affordable Care Act unconstitutional, as now seems surprisingly possible, the biopharma industry could be looking at a worst possible outcome situation.
 

Branded drug spend up, but slower growth ahead

Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.
 

Boehringer Ingelheim hands off the keys to Drive4COPD

Boehringer Ingelheim is handing over the keys to its public health initiative, Drive4COPD, to the non-profit COPD Foundation. Spokesperson Emily Baier said they leave the project with more information about the social media space and how to make the most of the platform.
 

With online doctor quiz, edugaming dons lab coat

Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
 

Everyday Health puts YouTube on a diet

A bottomless hunger for health video among consumers is behind Everyday Health's YouTube channel roll out, said the portal.
 

"Best-of" algorithm brings curation to Diabetes Nest

A new algorithm gives Diabetes Nest a higher level of Tweet curation. The architect notes this doesn't mean the feed will be about glucose levels and adherence.
 




Published by AlphaMed Press, The Oncologist® is designed for the busy practitioner, focusing on medical and practice issues for cancer patient care. The Oncologist is committed to delivering the information that physicians need in convenient and accessible formats, including mobile apps and online access. The first peer-reviewed journal to present full-text and multi-media functionality on mobile devices, The Oncologist apps include a podcast platform featuring key thought leaders. The Oncologist Online Journal reaches over 250,000 readers monthly, providing complete access to current and archived content, along with digital ads that can be delivered by targeted geographic location and medical specialty.



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