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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

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Latest News

OAB drugs draw flak for allegedly weak efficacy

An FDA advisory panel endorsed Astellas' overactive bladder medication mirabegron April 6, but not everyone is on board.
 

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In Brief

Company news: Amgen and Takeda

Amgen is buying KAI Pharma, a South San Francisco-based, privately held company working on a novel treatment for secondary hyperparathyroidism, or SHPT, in patients with chronic kidney disease who are on dialysis.
 



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LATEST FEATURES

DTC: Beyond the Blockbuster

The mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and niche products fill the breach, Matthew Arnold reports
 

MM&M Therapeutic Focus: Metabolic

With the FDA weighing a new Rx diet therapy, we review the anti-obesity sector. Noah Pines on the hype and hurdles for Vivus's Qnexa and its would-be competitors, and the diabetes controversy
 

Orphan Drugs: Small is the New Big

Orphan drug approvals are up, thanks to marketing exclusivity and development incentives. Deborah Weinstein charts the industry's drive to think small, highlighting tactics for drawing attention
 

Journal Ad Review 2011: On a Tear

Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Marc Iskowitz on which categories and brands attracted the most advertising dollars
 

Headliner: Easing NEJM into its third century

Tom Easley, publisher, managing director of The New England Journal of Medicine
 




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