MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.

Latest News

Sites touting surgeries are one-sided, says study

The drug industry gets a lot of grief over its online communications to consumers, but a study has found that sites posted by doctors and hospitals and touting surgeries are often dreadful—and far less tightly regulated.
 

Journal "pharmascolds" skew policy, says study

Medical journal coverage of the question of physician-industry relationships is "unbalanced" and may be skewing public policy towards ever-more restrictive safeguards against industry influence.
 

Analyst cuts Lucentis forecast by $1 billion

Genentech's Lucentis is likely to lose about $1 billion in sales due to competition from an upstart drug and off-label use of Avastin.
 

OAB drugs draw flak for allegedly weak efficacy

An FDA advisory panel endorsed Astellas' overactive bladder medication mirabegron April 6, but not everyone is on board.
 




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