Winds of change blowing through the agency sector

Drawing on extensive research and more than 120 exclusive interviews with agency leaders, MM&M presents profiles of the top 100 healthcare marketing and advertising agencies in North America. The dominant theme is the fast-changing industry. Or rather, that change has arrived, it's happening now and it's giving agencies three basic choices: react to it, embrace it, or help shape it.

"There are fewer clients marketing fewer brands with fewer dollars... but because what we can do is more expansive, the opportunity for the good agency is actually bigger"

Matt Giegerich, Chairman & CEO,
Ogilvy CommonHealth Worldwide

CLICK HERE for dedicated coverage of healthcare marketing and advertising agencies, including:

• Individual, objective profiles of each of the top 100 agencies, charting highlights and challenges from the past year, along with plans for the road ahead. Each profile offers a unique snapshot of the personality of each agency and the vision of its leadership.

• Exclusive data from MM&M's annual survey of agency leaders, including how the current year is shaping up and perceptions of the biggest agency challenges and industry trends.

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