MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.

Latest News

Harvard urges faculty to ditch journals

An email from Harvard University's Faculty Advisory Council over the cost of professional journals has touched off the latest round in the Universities vs Publishers sparring match.
 

Bydureon catching on among endos but low profits expected, Amylin says

Amylin said weekly diabetes shot Bydureon, launched in February, is gaining market share among influential physicians but expects the med's profit margins to be low for some time.
 

Enbrel reps risk layoff, as Pfizer calls early end to US selling

When Pfizer's US Enbrel sales force gives way to Amgen's in July, reps risk layoff if they don't get picked up by Amgen or re-assigned to Pfizer's new JAK inhibitor.
 

Pfizer sells nutrition biz to Nestle for $11.9B

Pfizer is bagging on the baby food business. The company announced Monday it was selling its nutrition division to powerhouse Nestle for $11.9 billion.
 

Rathmann, biotech giant, banked Amgen on EPO drugs

George Rathmann, Amgen's founding CEO and a forerunner of the modern biotech executive, died Sunday. He is credited with steering the firm deeply into EPO drugs, a long-lived cash cow which is only now showing its age, first-quarter earnings show.
 

2Million2Many campaign flags bone fracture, osteoporosis link

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.
 

Destination vs. Distribution Model of eSampling

Join featured industry leaders from Pfizer and Physicians Interactive as we discuss the astounding growth of eSampling and how pharma brands can best leverage these opportunities. Discuss strategies and challenges of reaching healthcare providers with drug samples and how to effectively integrate digital or mobile sampling.

Click here to join the Webinar May 1, 2012 at 1:00 pm EST.





Catalina Health™ is committed to helping our partners deliver unprecedented performance and healthier outcomes for their health consumers. Our proprietary platforms enable the delivery of the right message to the right audience, at critical touch points - the pharmacy point-of-care and soon, directly in physician offices. Learn more at catalinamarketing.com/health.



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