|The latest on Mobile Pharma
Hi %%FIRST NAME%%,
As I'm sure you've seen, mobile is everywhere and has become a vital part of any successful multi-channel marketing strategy — even for pharma.
According to Manhattan Research only 3 of the top 25 pharma brands in 2011 offered access to a mobile-optimized site. To put that in perspective, by 2013 mobile phones will overtake PCs as the most common web access device worldwide, so it's clear that now is the time for pharma to prepare to capitalize on this new opportunity!
To better understand what the leading pharma minds are thinking, we've interviewed 4 top mobile pharma experts (a VP from Sanofi, two Directors from Pfizer and a leading Physician Technologist) who all have a different take on mobile. They share insights on:
• Advice on mobile engagement strategies with HCPs and patients
• Outlook of where mobile in pharma is heading and how your company should prepare
• Lessons learned from outside industries and key applications for pharma
Access the Q&A report here: http://www.eyeforpharma.com/mobileusa/content3.php
Additionally, you can also access a couple interesting mobile pharma podcasts and three reports.
The speakers from the Q&A will join 30+ of the top mobile pharma minds to speak on June 13-14 in Woodbridge, NJ at 'Mobile Strategy for Pharma 2012'. These mobile experts will address the major challenges of implementation and integration and prepare you to succeed and drive ROI with mobile.
Thomas Hanley | VP USA | eyeforpharma | 201-204-1688 | email@example.com
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