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Latest News

Massachusetts gift ban under attack (again)

Massachusetts legislators aren't just sick of the Prescriptions Drug Gift Ban -- they're looking to wipe it from the books.
 

Vivus in talks to out-license ED drug Stendra

Rather than test the waters for faster-than-Viagra drug Stendra, Vivus wants another firm to handle marketing.
 

Novo Nordisk plans US hiring spree as Q1 sales jump 10%

Novo Nordisk employees received an unusual alert from corporate Monday morning: make room for 615 new US employees. That's 15% more people to hang out with during lunch. The announcement dovetailed with a first quarter report trumpeting a 10% jump in sales compared to the same period a year ago.
 

In Brief

Company news: BMS, Shire, Walgreen

Better than expected US sales of Plavix helped Bristol-Myers Squibb power through the first quarter with a 5% revenue gain over the first quarter of 2011, while Shire announced quarter product sales of $1.1 billion for the quarter, a 24% increase over the year-ago period. A Walgreen Co. study shows that discount prescription programs and pharmacists can have a major impact on keeping patients on their medication regimens.
 

 
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Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

LATEST FEATURES

DTC: Beyond the Blockbuster

The mass-market, TV-and-print DTC formula is going the way of the vanishing primary care blockbusters it was designed to boost as new media and niche products fill the breach, Matthew Arnold reports
 

MM&M Therapeutic Focus: Metabolic

With the FDA weighing a new Rx diet therapy, we review the anti-obesity sector. Noah Pines on the hype and hurdles for Vivus's Qnexa and its would-be competitors, and the diabetes controversy
 

Orphan Drugs: Small is the New Big

Orphan drug approvals are up, thanks to marketing exclusivity and development incentives. Deborah Weinstein charts the industry's drive to think small, highlighting tactics for drawing attention
 

Journal Ad Review 2011: On a Tear

Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Marc Iskowitz on which categories and brands attracted the most advertising dollars
 

Headliner: Easing NEJM into its third century

Tom Easley, publisher, managing director of The New England Journal of Medicine
 




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