Face time with physicians is getting shorter. About 50%
of details to general practitioners and immunologists
lasted five minutes or less, according to the 2011 Sales
Rep Visits and Product Detailing Report from Cegedim
Strategic Data. This pivotal report contains insights
such as duration of sales rep visits, sample drop
element mix, top 10 detailed products, and changes in
the size of selected pharma commercial teams from 2010.
Use this valuable report to discover trends, learn what
your competitors are doing, and understand the current
state of prescriber preferences and behavior.
This
updated report highlights:
»
The 10 most detailed drug brands in the U.S. and
their owners
»
The 30 pharmaceutical companies with the biggest
change in sales force size
»
Trends in the duration of sales rep visits to
specialists and GPs since 2007
»
Trends in sample and brochure drop-off to
prescribers and non-prescribers
»
Factors impacting the changing landscape of
product detailing
Only 3% of GPs will allow a pharma rep to stay longer
than 15 minutes.
You are subscribed as: %%EMAIL%%