Featured MM&M Awards 2012 Sponsor



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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

National plan seeks Alzheimer's treatment by 2025

HHS Secretary Kathleen Sebelius released the National Plan to Address Alzheimer's Disease at the second day of the National Alzheimer's Research Summit Tuesday.
 

Wolters Kluwer deals health analytics unit to private equity firm

Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.
 

Coach vs. cancer in BMS-backed awareness effort

Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.
 

In Brief

Company news: Digital health edition

Physician social network adoption was flat from 2011-2012, a survey says, and Everyday Health gets a nom for a daytime Emmy
 
 
IncreaseRx is a self-funding, gain-share, multi-channel solution that integrates digital and traditional marketing tactics into a comprehensive program designed to increase targeted HCP access, maximize market share and generate incremental revenue.

To learn more about our performance-based business model that assumes all promotional costs, click here or call 828-255-0012, ext 105.


Of the pharma leaders that won't fail in 2012, most are already coming to SFE & Commercial Excellence USA, June 12 - 14th, Woodbridge NJ.

To see why and how to succeed - download your event brochure here - http://www.eyeforpharma.com/sfeusa/conference-event-brochure.php


Are you settling for good enough? Your digital connections with your health audiences should be powerful enough to push their buttons. To know their buttons, you need to know your audiences like our premium publishers do. Connect with us first, and we'll deliver the right digital solution to drive results.




Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

Latest Features

Pharma Report 2012: Get Back in Shape

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to replace them. Marc Iskowitz has industry's regimen for regaining form
 

Med Ed Report: Show Me the Money

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this good for medical education? David Rear reports
 

Product Communications: When Love Is Blind

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion
 

MM&M Awards: Dream Team 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Headliner: Hayes' open-door policy opens doors

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 




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