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Click here to read the MM&M 2013 Mobile Guide, with the latest trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Sales forces shrank in 2011, but not everywhere

Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up.
 

Indian conglomerate buys Manhattan Research parent for $635m

A Mumbai-based pharma custom manufacturing firm is buying the parent company of Manhattan Research.
 

In Brief

Company news: Pfizer, OraSure

The FDA panel's tepid embrace of Pfizer's RA drug tofacitinib last week has been matched by an equally anemic payer reaction.
 
 
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Of the pharma leaders that won't fail in 2012, most are already coming to SFE & Commercial Excellence USA, June 12 - 14th, Woodbridge NJ.

To see why and how to succeed - download your event brochure here - http://www.eyeforpharma.com/sfeusa/conference-event-brochure.php

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Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

Latest Features

Pharma Report 2012: Get Back in Shape

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to replace them. Marc Iskowitz has industry's regimen for regaining form
 

Med Ed Report: Show Me the Money

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this good for medical education? David Rear reports
 

Product Communications: When Love Is Blind

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion
 

MM&M Awards: Dream Team 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Headliner: Hayes' open-door policy opens doors

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 



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