MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.

The Week's Big Stories

Goodbye Plavix, hello competition

Long-running blockbuster Plavix has joined the patent graveyard, and competitors are all in.
 

Sales forces shrank in 2011, but not everywhere

Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up.
 

RX-to-OTC proposal gets mixed reviews

Industry and physician groups expressed wary support for the FDA's "new paradigm" drug proposal, which would create a nonprescription "Behind the Counter" class of drugs available through pharmacists.
 

Wolters Kluwer deals health analytics unit to private equity firm

Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.
 

National plan seeks Alzheimer's treatment by 2025

HHS Secretary Kathleen Sebelius released the National Plan to Address Alzheimer's Disease at the second day of the National Alzheimer's Research Summit Tuesday.
 

Indian conglomerate buys Manhattan Research parent for $635m

A Mumbai-based pharma custom manufacturing firm is buying the parent company of Manhattan Research.
 

Coach vs. cancer in BMS-backed awareness effort

Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.
 




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