Featured MM&M Awards 2012 Sponsor



Paul Werth Associates is an independent, full-service communications firm that helps clients build brands, enhance reputations, and shape public policies. For five decades, Werth has been guiding clients navigate the changing tides of economic, social and marketing conditions. Our affiliation with the MSLGROUP enables us to offer clients global reach.

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Click here to read the MM&M 2013 Game Changers issue, with a report on trends that are changing the industry and a showcase of companies at the forefront of this transition.

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Latest News

Study: Young Latinas are key decision makers, prefer English

Effectively communicating health messages to the Hispanic community requires one key thing: reaching Latinas between the ages of 25 and 35.
 

PhRMA's Washington wish list

PhRMA presented Washington with its legislative wish list - and a warning that plenty of other countries are trying to woo the industry away from the US.
 

In Brief

Company news: Haymarket Medical, Johnson & Johnson

Hitting the 1,000-download mark in less than a week, Haymarket Medical said its new myCME app has been an iTunes top 10 US medical app ever since.
 
 
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Regional Marketing is An Essential Part of the Mix for Marketing and Sales Executives Regional marketing is now an essential element of the marketing mix, resulting in increased return on investment for many pharmaceutical brands. Please download Healthcare in a Whole New Light to understand the value of regional marketing or learn how to implement it for your brand.

Latest Features

Pharma Report 2012: Get Back in Shape

When big pharma looks in the mirror, what does it see? A body beset by old, expiring brands and not enough energetic, youthful ones to replace them. Marc Iskowitz has industry's regimen for regaining form
 

Med Ed Report: Show Me the Money

Following industry's CME cutback, dinner meetings and other kinds of peer-to-peer interaction are grabbing more of its meeting spend. How much more, and is this good for medical education? David Rear reports
 

Product Communications: When Love Is Blind

Getting too enamored of products can lead to losing sight of customer needs. Fred Kinch on how to avoid being blinded by product devotion
 

MM&M Awards: Dream Team 2012

This year's judges for the MM&M Awards once again represent the cream of the industry's leaders and thinkers. But this year, there are twice as many of them. Find out who made it onto the panel
 

Headliner: Hayes' open-door policy opens doors

Tim Hayes, President, Bayer HealthCare Consumer Care North America
 




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