Johnson & Johnson's Cordis launched the first on-air volley in the drug-eluting stent wars with a 60-second spot that broke during the Thanksgiving Cowboys-Jets game.
Positive results of a study involving Amylin's long-acting release (LAR) version of Byetta (exenatide) were the highlight of the company's R&D day in New York yesterday.
Over 100 attendees from across the medical education community tuned in to hear MM&M's latest webcast. The online how-to session offered a trove of advice on creating quality-driven CME, or learning that impacts physician performance and patient outcomes.
Griff/SMC, has been chosen as agency of record by Med-Aesthetic Solutions, a Cardiff, CA,-based provider of practice building services and technologies used in aesthetic medicine.
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5 BIG REASONS for taking pharmaceutical marketing online
Available on demand Many pharmaceutical marketers are still unsure about entering the digital landscape and even less certain of what to do when they get there. Interactive marketing experts from Google and pharmaceutical companies discuss why marketers should take the plunge and how it could positively impact their businesses. Click here for more information and to register for this webcast.
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