MM&M Awards

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The annual MM&M Awards presentation dinner will take place on Thursday, October30 at Tavern on the Green in New York City. Join the biggest and brighteststars in healthcare marketing for a spectacular evening filled with suspenseand celebration as we reveal our 2008 Awards winners for the first time. Clickhere to place your dinner reservation today.

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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2008/09 Pharmaceutical Marketers Directory

Save 10% off the cover rate ($295) with this special introductory offer.
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New Drug Dossier

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


The Agency Gallery


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Merck to disclose some education grants

Beginning in October, Merck will disclose certain grants made by its Global Human Health division.
 

Wanted: smarter reps, says survey

A snap survey of physicians found a yearning for smarter sales reps who know their disease states back and forth and can use clinical studies in their details.
 

Sen. Kohl calls for backup on policing device ads

Sen. Herb Kohl (D-WI) said DTC ads for devices should be regulated just as much as those for drugs and called on his colleague in the House, Rep. Bart Stupak (D-MI), to work with him towards that end.
 

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eCME Today: Q & A on the role of technology in CME
From utilizing database technology, to identifying educational gaps, and building programs in a sequential learning format, watch this short video to learn how interactive technologies are playing a part in the new paradigm for CME. Plus get the complementary eCME Guide. Watch now!

In Brief

People news

ImmunoGen, a developer of cancer therapeutics, has announced that Daniel Junius, president and COO, will become president and CEO effective January 1, 2009.
 

Company news

According to an internal memo, Pfizer is planning to end efforts to develop new heart disease medications, Forbes reported, while also scaling back R&D for anemia, osteoporosis, liver, muscle, obesity and peripheral artery disease treatments.
 

Latest Features

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of the issues, hurdles and opportunities of Web 2.0
 

Data-Driven DTP

Utilizing an effective marketing strategy can go a long way in maximizing the lifetime value of a pharmaceutical brand. Harte-Hanks' Julian Parreno looks at how Shire Pharmaceuticals overcame myriad competitive and regulatory obstacles to market its latest ADHD treatment, Adderall XR
 

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of business. Matthew Arnold looks at the candidates
 

Medical/Surgical Journal Ad Review

With the lowest first-half spend since 2003, the top journals are left wondering if their luck will ever turn around. Eugene M. May reports on the few bright spots in the medical/surgical sector
 

Headliner: AngioGenex's William A. Garland, PhD

After nearly 20 years at Hoffmann-La Roche, William A. Garland, PhD, left big pharma in 1994 to direct research and development for a number of early-stage biotechs, including Lpath and Tosk.
 



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