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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Pfizer regroups businesses under global umbrellas

Pfizer established global business units to house its primary care and specialty drugs, along with a separate group for its efforts in emerging markets, moving away from a regional structure and putting development, medical, sales and marketing teams for those brands worldwide under one roof.
 

Look out WebMD: Waterfront Media to merge with Revolution Health

Waterfront Media has announced a merger with Revolution Health, creating a formidable rival to online health leader WebMD.
 

Minnesota med school weighing gift and grants ban

The University of Minnesota Medical School is weighing a tough ban on gifts to physicians and requiring docs to publicly disclose all relationships with drug companies, according to a University newspaper.
 

Lilly to buy ImClone

Lilly will buy ImClone for $6.5 billion, or $70 a share, cash.
 

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In Brief

People news

Amgen has appointed François de Carbonnel to its board of directors.
 

Company news

Lilly will pay $62 million to 32 states investigating the company over its marketing of Zyprexa, an antipsychotic drug indicated for schizophrenia and some forms of bipolar disorder.
 

Latest Features

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of the issues, hurdles and opportunities of Web 2.0
 

Data-Driven DTP

Utilizing an effective marketing strategy can go a long way in maximizing the lifetime value of a pharmaceutical brand. Harte-Hanks' Julian Parreno looks at how Shire Pharmaceuticals overcame myriad competitive and regulatory obstacles to market its latest ADHD treatment, Adderall XR
 

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of business. Matthew Arnold looks at the candidates
 

Medical/Surgical Journal Ad Review

With the lowest first-half spend since 2003, the top journals are left wondering if their luck will ever turn around. Eugene M. May reports on the few bright spots in the medical/surgical sector
 

Headliner: AngioGenex's William A. Garland, PhD

After nearly 20 years at Hoffmann-La Roche, William A. Garland, PhD, left big pharma in 1994 to direct research and development for a number of early-stage biotechs, including Lpath and Tosk.
 



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