The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Lilly settlement with states demands even greater transparency

Eli Lilly & Co.'s $62 million settlement with 32 states and the District of Columbia over off-label Zyprexa marketing comes with an agreement requiring, among other things, that the company furnish those state AGs with a list of all healthcare professionals paid more than $100 for promotional speaking and consulting in the US.
 

AstraZeneca's Purplepill leads the list of most visited websites in Q2 of 2008

The web site for AstraZeneca's heartburn medication Nexium www.purplepill.com, generated the most site traffic in Q2 2008.
 

Johnson & Johnson reorganizes PR team

Johnson & Johnson (J&J) has announced a restructuring of its public affairs and corporate communications team.
 

FDA to launch drug name review pilot project

FDA will initiate a pilot project to help manufacturers choose safer proprietary drug names.
 

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Latest Features

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of the issues, hurdles and opportunities of Web 2.0
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of business. Matthew Arnold looks at the candidates
 

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Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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