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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Merck slashes 7,200 jobs, pursues more customer-centric selling model

Merck & Co., Inc. will eliminate 7,200 jobs, 6,800 active employees and 400 vacancies across all areas worldwide, by the end of 2011.
 

Everyday Health to share content with Yahoo! Health

Waterfront Media's Everyday Health Network announced today that it will provide content to Yahoo! Health under a new partnership.
 

Sermo, Bloomberg partner on service for healthcare investors

Sermo has teamed up with Bloomberg to develop a groundbreaking forum that gives healthcare investors instant access to medical information and the opinions of its community of physician.
 

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In Brief

People news

Schering-Plough named Lisa Ellen director, global product communications and advocacy relations, responsible for the company's women's health portfolio.
 

Company news

San Diego, CA-based Adventrx Pharmaceuticals announced that it will terminate a total of nine employees, 27% of its workforce.
 

Latest Features

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of the issues, hurdles and opportunities of Web 2.0
 

Data-Driven DTP

Utilizing an effective marketing strategy can go a long way in maximizing the lifetime value of a pharmaceutical brand. Harte-Hanks' Julian Parreno looks at how Shire Pharmaceuticals overcame myriad competitive and regulatory obstacles to market its latest ADHD treatment, Adderall XR
 

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of business. Matthew Arnold looks at the candidates
 

Medical/Surgical Journal Ad Review

With the lowest first-half spend since 2003, the top journals are left wondering if their luck will ever turn around. Eugene M. May reports on the few bright spots in the medical/surgical sector
 

Headliner: AngioGenex's William A. Garland, PhD

After nearly 20 years at Hoffmann-La Roche, William A. Garland, PhD, left big pharma in 1994 to direct research and development for a number of early-stage biotechs, including Lpath and Tosk.
 



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