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Guide to Better Outcomes Measurement in CME. Reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. To learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge, download this free guide now.

MM&M Awards

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Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

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Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

J&J buys wellness firm HealthMedia

J&J is getting into the wellness and prevention business with the acquisition of HealthMedia, Inc., an online "health coach" for consumers.
 

Effort seeks to educate faculty on promotional vs. certified CME

A new training effort aims to help medical education faculty distinguish between certified and promotional CME.
 

Amidst drug review delays, FDA hiring spree continues

FDA will continue to amass new employees in an effort to comply with its own deadlines for approving new drugs.
 

GSK vows to disclose payments to docs; details to come

GlaxoSmithKline plans to disclose payments to US physicians and impose a cap of $150,000 per year, per doctor, but details of the disclosure scheme are still being worked out.
 

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In Brief

Company news

The Accreditation Council for Continuing Medical Education (ACCME) raised its fees to fund increased monitoring of CME activities, expanded educational initiatives and enhancements to online services.
 

People news

HC&B Healthcare Communications has hired Margaret Udell as senior interactive producer for its interactive division, HC&B Digital.
 

Product news

FDA has approved an NDA for LoSeasonique, an oral contraceptive manufactured by Duramed, a subsidiary of Barr Pharmaceuticals.
 

Latest Features

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Social Etiquette

Just as it followed other sectors into CRM, the pharma industry must find entry points into the online patient conversation. Gil Bashe explores some of the issues, hurdles and opportunities of Web 2.0
 

Data-Driven DTP

Utilizing an effective marketing strategy can go a long way in maximizing the lifetime value of a pharmaceutical brand. Harte-Hanks' Julian Parreno looks at how Shire Pharmaceuticals overcame myriad competitive and regulatory obstacles to market its latest ADHD treatment, Adderall XR
 

Poll Reversal

It's an Alice in Wonderland election for the industry, which finds itself favoring the Democratic candidate after eight years of alignment with the party of business. Matthew Arnold looks at the candidates
 

Medical/Surgical Journal Ad Review

With the lowest first-half spend since 2003, the top journals are left wondering if their luck will ever turn around. Eugene M. May reports on the few bright spots in the medical/surgical sector
 

Headliner: AngioGenex's William A. Garland, PhD

After nearly 20 years at Hoffmann-La Roche, William A. Garland, PhD, left big pharma in 1994 to direct research and development for a number of early-stage biotechs, including Lpath and Tosk.
 



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