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Latest News

Global pharma market will grow by 5% in 2009: IMS Health

IMS Health has forecasted a 4.5% to 5.5% growth in the global pharmaceutical market during 2009, with dollar amounts exceeding $820 billion.
 

DDMAC warns Amgen, Bayer on consumer promotions

The FDA's Division of Drug Marketing, Advertising and Communications issued an "untitled/notice of violation" letter on a patient brochure for Amgen's Sensipar, which is indicated for the treatment of secondary hyperparathyroidism in patients with chronic kidney disease on dialysis.
 

MM&M Awards: tonight's the night

With the 2008 MM&M Awards just hours away, the excitement is building.
 

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In Brief

People news

Piedmont Pharmaceuticals, a specialty pharma focused on parasitology and drug delivery systems for human and animal use, has appointed Eric Barnett as EVP, business development and marketing.
 

Company news

AstraZeneca posted a third quarter sales increase of 3%, to 7.8 billion, according to a company report released today.
 

Latest Features

Sales Force Report: Loop of Faith

The traditional sales force model is undergoing a metamorphosis. Anthony Vecchione reports on how pharma companies are investing heavily in closed-loop marketing as they look for new ways to gain insight into how physicians want to receive information
 

How to work together

Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers
 

The anatomy of an email

Email is one of the most effective ways to drive traffic and get your preferred marketing message across. Terry Nugent looks at what attributes help make a campaign effective and offers advice on the right way to go about 'buying' email marketing
 

Specialty Spiral

It was a dismal six months for specialty journals with only optometry posting a marginal gain in ad spend; the other seven sectors registered losses. PERQ/HCI's Eugene M. May reports on the biggest advertisers for the first-half of 2008
 

Headliner: Merz North America's Jack Britts

On September 2, Jack Britts was named president & CEO of Merz Pharmaceuticals, the North American subsidiary of privately held German firm Merz GmbH & Co.
 




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