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Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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Latest News

Supremes seem divided on Wyeth v. Levine

The Supreme Court appeared headed for another close decision in today's hearing of Wyeth vs. Levine, a case seen as a key test of whether FDA labeling pre-empts "failure to warn" lawsuits against drug companies in state courts.
 

Waxman: FDA career staff objected to preemption policies

Career staffers at the FDA objected to new drug labeling regulations that favor pre-emption of state liability lawsuits, according to a report from Rep. Henry Waxman's Committee on Oversight and Government Reform.
 

2008 MM&M Awards winners revealed

Nimble smaller shops triumphed alongside the heavyweights at tonight's MM&M Awards, while device and diagnostics makers muscled past pharma competitors in several categories.
 

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In Brief

People news

AstraZeneca's John Patterson is retiring as executive director of development as of January 1, 2009.
 

Company news

A spokesperson for GlaxoSmithKline told reporters that the company will make an announcement to US employees tomorrow about a reorganization, prompting press speculation about cuts to US-based sales forces.
 

Product news

Cephalon has received FDA approval for Treanda (bendamustine hydrochloride), an injectable indicated for the treatment of patients with indolent B-cell non-Hodgkin's lymphoma.
 

Latest Features

Sales Force Report: Loop of Faith

The traditional sales force model is undergoing a metamorphosis. Anthony Vecchione reports on how pharma companies are investing heavily in closed-loop marketing as they look for new ways to gain insight into how physicians want to receive information
 

How to work together

Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers
 

The anatomy of an email

Email is one of the most effective ways to drive traffic and get your preferred marketing message across. Terry Nugent looks at what attributes help make a campaign effective and offers advice on the right way to go about 'buying' email marketing
 

Specialty Spiral

It was a dismal six months for specialty journals with only optometry posting a marginal gain in ad spend; the other seven sectors registered losses. PERQ/HCI's Eugene M. May reports on the biggest advertisers for the first-half of 2008
 

Headliner: Merz North America's Jack Britts

On September 2, Jack Britts was named president & CEO of Merz Pharmaceuticals, the North American subsidiary of privately held German firm Merz GmbH & Co.
 



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