The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Everyday Health climbs past WebMD

In the battle for unique visitors, Waterfront Media's Everyday Health has surpassed long-time champion WebMD to lead the online consumer health space.
 

Most Zyrtec users didn't switch to OTC

Data analyzing Zyrtec's crossover found many patients didn't follow the drug over the counter, according to a Nielsen-Wolters Kluwer Health report.
 

From MM&M Magazine

DDMAC warns Bayer on YAZ TV ads

The FDA slapped Bayer HealthCare Pharmaceuticals with a warning letter on two 60-second TV ads for its YAZ contraceptive.
 

Kohl seeks backup for device ads

Sen. Herb Kohl (D-WI) said DTC ads for devices should be regulated just as much as those for drugs and called on his colleague in the House, Rep. Bart Stupak (D-MI), to work with him toward that end.
 

Web 2.0: The fine line between old and new

With all the buzz over Web 2.0 and social media, are pharma marketers losing sight of interactive fundamentals like SEO and old-fashioned banner ads? Is it time to get back to basics?
 

Web Watch

Marjorie Martin, SVP and general manager of Everyday Health, believes consumers will be the big winner in the merger of Revolution Health and Everyday Health.
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015



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