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Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

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Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Everyday Health climbs past WebMD

In the battle for unique visitors, Waterfront Media's Everyday Health has surpassed long-time champion WebMD to lead the online consumer health space.
 

Baucus health plan would mandate gifts disclosure

The healthcare plan unveiled by Sen. Max Baucus yesterday would require disclosure of "gifts and other transfers of value" from drug and device manufacturers to healthcare professionals.
 

FDA public relations contract scrutinized by Congress

Senators Mike Enzi (R-WY) and Tom Coburn (R-OK) are requesting information on the FDA's contract process, specifically with respect to a no-bid public relations campaign contract.
 

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In Brief

People news

MedImmune, AstraZeneca's wholly owned biologics arm, has appointed Tony Zook as president.
 

Product news

A new Merck-funded study found its HPV vaccine, Gardasil, to be successful in preventing genital warts in men, according to an Associated Press article.
 

Latest Features

Sales Force Report: Loop of Faith

The traditional sales force model is undergoing a metamorphosis. Anthony Vecchione reports on how pharma companies are investing heavily in closed-loop marketing as they look for new ways to gain insight into how physicians want to receive information
 

How to work together

Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers
 

The anatomy of an email

Email is one of the most effective ways to drive traffic and get your preferred marketing message across. Terry Nugent looks at what attributes help make a campaign effective and offers advice on the right way to go about 'buying' email marketing
 

Specialty Spiral

It was a dismal six months for specialty journals with only optometry posting a marginal gain in ad spend; the other seven sectors registered losses. PERQ/HCI's Eugene M. May reports on the biggest advertisers for the first-half of 2008
 

Headliner: Merz North America's Jack Britts

On September 2, Jack Britts was named president & CEO of Merz Pharmaceuticals, the North American subsidiary of privately held German firm Merz GmbH & Co.
 



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