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Personal and Private: Can You Really Have It All?

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Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

WebMD, QualityHealth.com merger terminated

A $50 million merger between WebMD and Marketing Technology Solutions (MTS) - the parent of QualityHealth.com - has been terminated. The merger was expected to have been finalized in October.
 

Court rules against IMS, SDI on NH data ban

A federal appeals court has overturned a lower court's injunction of New Hampshire's ban on commercial provision of prescription data, arguing that such restrictions do not constitute an abridgment of free speech.
 

DTC spend lags as firms scrimp on launches, says TNS

Spending on direct-to-consumer launch campaigns fell significantly this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report.
 

Customer service portals spark physician interest, not participation

Physician interest in customer service portals like Merck Services and Pfizer PRO is on the increase -- even though actual use decreased between 2007 and 2008.
 

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In Brief

People news

Merz Pharmaceuticals, a specialty pharmaceutical company, has hired Dave Shoup as vice president of neurology.
 

Company news

Roche was ordered to pay $12,895,500 to three plaintiffs claiming the drugmaker's acne medication, Accutane, caused inflammatory bowel disease that resulted in permanent injuries.
 

Latest Features

Sales Force Report: Loop of Faith

The traditional sales force model is undergoing a metamorphosis. Anthony Vecchione reports on how pharma companies are investing heavily in closed-loop marketing as they look for new ways to gain insight into how physicians want to receive information
 

How to work together

Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers
 

The anatomy of an email

Email is one of the most effective ways to drive traffic and get your preferred marketing message across. Terry Nugent looks at what attributes help make a campaign effective and offers advice on the right way to go about 'buying' email marketing
 

Specialty Spiral

It was a dismal six months for specialty journals with only optometry posting a marginal gain in ad spend; the other seven sectors registered losses. PERQ/HCI's Eugene M. May reports on the biggest advertisers for the first-half of 2008
 

Headliner: Merz North America's Jack Britts

On September 2, Jack Britts was named president & CEO of Merz Pharmaceuticals, the North American subsidiary of privately held German firm Merz GmbH & Co.
 



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