FROM OUR SPONSOR


Guide to Better Outcomes Measurement in CME. Reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. To learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge, download this free guide now.

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

New Drug Dossier

Click here to subscribe

MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

white Papers







MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


Subscribe to MM&M


MM&M 
offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Rep. Waxman: DTC ban a priority

Giving FDA the power to impose two-year moratoria on consumer ads for some new drugs will be a priority for Rep. Henry Waxman as he takes the reins of the Committee on Energy and Commerce.
 

BMS launches TV awareness ads in Mandarin

Bristol-Myers Squibb launched its first ever non-English-language TV campaign in the US with ads in Mandarin aimed at raising awareness of chronic hepatitis B--a disease that disproportionately affects the Chinese community.
 

ImClone to trim sales forces from 70 reps to 40

ImClone, recently acquired by Lilly for $6.5 billion, will cut 30 of its 70 in-house sales reps.
 

FDA raps AstraZeneca for off-label Seroquel promotion

The FDA's DDMAC issued a warning letter to AstraZeneca asserting that a company sales rep recommended or suggested to a healthcare professional an off-label use for Seroquel and Seroquel XR.
 

FROM OUR SPONSOR

Reach Patients and Caregivers Online. Every day, 6 million patients seek medical advice online. When they find you, both parties benefit. Learn how to calculate your organization's return on natural search engine marketing and paid search marketing campaigns, and make a positive impact on patients and your brand. Download Oneupweb's Digital Marketing Guides and Calculator for ROI Management.

In Brief

People news

Healthcare marketing and communications agency Topin & Associates has hired Jonathan Adams as group supervisor of its account team.
 

Company news

inVentiv Health recently acquired a division of Cegedim Dendrite that focuses on distribution and fulfillment of drug samples, materials and direct mail.
 

Latest Features

MM&M Awards 2008: Stars align on big night

More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala presentation dinner at New York's Tavern on the Green on October 30, where all 48 gold and silver winners were revealed for the first time.
 

Outlook 2009: Just the Change We Need?

The Democrats are mixing up some strong medicine for the pharma industry. Matthew Arnold performs a risk-benefit analysis
 

The 2009 Pipeline Report

MM&M takes a detailed look at key products in the pipeline, highlighting the most promising with insights and ratings from top analysts, to provide an overall picture of each therapeutic's potential value
 

12 Steps to a Winning Pitch

In today's market, with a dwindling pharma pipeline, there are fewer launches to pitch for and more competition among healthcare agencies for those coveted launches. Rob Buccino offers some advice on making a good impression in front of the client
 

Headliner: Shire HGT's Cynthia Phillips

As director of regulatory advertising, promotion and global labeling for Shire Human Genetics Therapies (HGT), Cynthia Phillips supports the marketing team to ensure compliance for all materials and activities in the US and Canada.
 




Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.