The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

PhRMA tweaks DTC guidelines

Print and TV ads for ED drugs should appear only in programs or publications with an adult audience of 90% or more under revised PhRMA consumer advertising guidelines -- in the original version, released in August 2005, the baseline was 80% -- and signatory company CEOs and chief compliance officers must sign an annual certification stating that they have policies and procedures in place to foster compliance with the principles.
 

Saatchi Consumer absorbs spin-off Glow Worm amid downturn

Saatchi & Saatchi Consumer Health + Wellness is absorbing its spin-off Glow Worm in a "proactive" effort amid slowing consumer advertising spend.
 

Rep. Waxman: DTC ban a priority

Giving FDA the power to impose two-year moratoria on consumer ads for some new drugs will be a priority for Rep. Henry Waxman as he takes the reins of the Committee on Energy and Commerce.
 

BMS launches TV awareness ads in Mandarin

Bristol-Myers Squibb launched its first ever non-English-language TV campaign in the US with ads in Mandarin aimed at raising awareness of chronic hepatitis B--a disease that disproportionately affects the Chinese community.
 

Prescription Project: VNRs on YouTube are ads, must include warnings

Drug industry watchdog The Prescription Project called on FDA to take action against video news releases and B-roll for Abbott, Medtronic and Stryker medical devices appearing on YouTube, and said the agency should issue guidance for online ads.
 

From MM&M Magazine

Headliner: Shire HGT's Cynthia Phillips

As director of regulatory advertising, promotion and global labeling for Shire Human Genetics Therapies (HGT), Cynthia Phillips supports the marketing team to ensure compliance for all materials and activities in the US and Canada.
 

Grabbing people's attention online

When it comes to online activity, everyone has short attention span. How do websites and other applications draw and hold consumers for long-form media like podcasts and video-downloads?
 

Watch those advertising and promo claims, say laywers

Attorneys at the Washington law firm of McDermott Will & Emery advised in October that companies wishing to avoid FDA challenges to drug ads and promotional pieces should review their materials in all therapeutic categories to determine whether they make implied outcomes claims.
 

Covidien launches site on bariatric's benefits

Medical device and surgical manufacturer Covidien has launched a website to educate patients and physicians on the benefits of bariatric surgery as a treatment for Type 2 diabetes.
 

Web Watch

It seems like there are thousands of web communities online these days.
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

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