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Latest News

New study results strengthen hormone therapy, cancer link

Results from a large national study may have put the nail in the coffin of hormone replacement therapy (HRT) treatments, the Associated Press reported Saturday.
 

Grassley questions Prempro ghostwriting practices

Sen. Chuck Grassley (R-IA) today sent letters to Wyeth and a third party regarding Prempro-related journal articles, and specifically the use of ghostwriters, the New York Times reported.
 

CommonHealth combines Ferguson, Noesis

CommonHealth is merging two of its professional agencies -- Noesis and Ferguson -- in what the network calls a strategic move that will not result in any redundancies. The combined agency will operate under the Ferguson flag and will boast a staff of around 130.
 

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In Brief

People news

Sudler & Hennessey has appointed Pierre Loo as vice president, general manager and creative director of its Greater China office, which includes Hong Kong.
 

Company news

A US appeals court upheld a lower court ruling finding the Plavix patent valid, meaning patent protection will be maintained until November 2011.
 

Product news

Genzyme announced an FDA marketing approval for Mozobil.
 

Latest Features

MM&M Awards 2008: Stars align on big night

More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala presentation dinner at New York's Tavern on the Green on October 30, where all 48 gold and silver winners were revealed for the first time.
 

Outlook 2009: Just the Change We Need?

The Democrats are mixing up some strong medicine for the pharma industry. Matthew Arnold performs a risk-benefit analysis
 

The 2009 Pipeline Report

MM&M takes a detailed look at key products in the pipeline, highlighting the most promising with insights and ratings from top analysts, to provide an overall picture of each therapeutic's potential value
 

12 Steps to a Winning Pitch

In today's market, with a dwindling pharma pipeline, there are fewer launches to pitch for and more competition among healthcare agencies for those coveted launches. Rob Buccino offers some advice on making a good impression in front of the client
 

Headliner: Shire HGT's Cynthia Phillips

As director of regulatory advertising, promotion and global labeling for Shire Human Genetics Therapies (HGT), Cynthia Phillips supports the marketing team to ensure compliance for all materials and activities in the US and Canada.
 




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