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Latest News

NME approvals up a tic in 2008

The FDA rang out 2008 with the approval of Ferring's degarelix, for prostate cancer, capping another slow year for new drug approvals.
 

FDA raps tiny text in Abbott ad

Unreadable risk info was at issue in an FDA rebuke of an Abbott ad for Humira.
 

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In Brief

People news

Waterfront Media co-founder and board member Bob Nylen died Tuesday, Dec. 23, following a long bout with cancer. Nylen, 64, was one of the media industry's Johnny Appleseeds, having co-founded New England Monthly in 1984 and Beliefnet.com in 1999 before helping to launch Everyday Health parent Waterfront Media in 2002.
 

Company news

Epocrates is launching a suite of new products for the iPhone and iPod Touch in January. Epocrates Essentials will provide clinicians disease and diagnostic resources including drug prescribing and safety information for more than 3,300 drugs.
 

Latest Features

MM&M Awards 2008: Stars align on big night

More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala presentation dinner at New York's Tavern on the Green on October 30, where all 48 gold and silver winners were revealed for the first time.
 

Outlook 2009: Just the Change We Need?

The Democrats are mixing up some strong medicine for the pharma industry. Matthew Arnold performs a risk-benefit analysis
 

The 2009 Pipeline Report

MM&M takes a detailed look at key products in the pipeline, highlighting the most promising with insights and ratings from top analysts, to provide an overall picture of each therapeutic's potential value
 

12 Steps to a Winning Pitch

In today's market, with a dwindling pharma pipeline, there are fewer launches to pitch for and more competition among healthcare agencies for those coveted launches. Rob Buccino offers some advice on making a good impression in front of the client
 

Headliner: Shire HGT's Cynthia Phillips

As director of regulatory advertising, promotion and global labeling for Shire Human Genetics Therapies (HGT), Cynthia Phillips supports the marketing team to ensure compliance for all materials and activities in the US and Canada.
 



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