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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

PhRMA, AMA ads tie healthcare access to economy

PhRMA and the AMA are jumping on the healthcare reform bandwagon with a TV ad calling for a healthcare fix to help the ailing economy.
 

AAFP launches consumer site

The American Academy of Family Physicians is launching a video-centric consumer site offering peer-reviewed health information in a high-definition, video-on-demand format.
 

HealthCentral visitors more likely to request scripts from docs: Manhattan Research

Visitors to the HealthCentral network of websites were more likely to request prescription drugs from their physicians than were visitors to competing sites, such as WebMD and Everyday Health, a Manhattan Research study found.
 

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In Brief

People news

Amicus Therapeutics, a biopharmaceutical company focused on the development of oral therapeutics for the treatment of genetic diseases, has announced the election of Sol Barer to its board of directors.
 

Company news

Some AstraZeneca oncology sales force personnel will be shifted to other product lines in anticipation of patent expirations. Arimidex, used for the treatment of breast cancer, will be going off patent in 2010, and Casodex, for prostate cancer, is scheduled to go off patent in 2009.
 

Latest Features

MM&M All-Stars Company of the Year: Johnson & Johnson

At a time when many pure pharmas are struggling and integration is the marketing buzzword du jour, Johnson & Johnson is steaming along with a diversified business and a decentralized structure that fosters innovation in marketing.
 

MM&M All-Stars Agency of the Year: Digitas Health

Digitas Health has grown by more than 40% in each of the last two years since being acquired by Publicis-owned Digitas, but the former Medical Broadcast Company doesn't view digital as merely an appendage to medical marketing.
 

MM&M All-Stars Large Pharma Marketing Team: Crestor

Crestor has had the science on its side, but the brand has also benefited from savvy marketing, helping to vault sales of the drug 19% for the first half of 2008, according to IMS Health.
 

MM&M All-Stars Small Marketing Team: Keppra

The way Tom Roberts sees it, if you're going to call yourself the epilepsy company, you better be accountable; and you better make sure that you do right by patients.
 

MM&M All-Stars Media Brand: Everyday Health

In just over two years, Everyday Health, the flagship property of Waterfront Media, has risen to prominence in the crowded online consumer health arena.
 

Dollars and Sense

Santarus had quite a marketing challenge when it sought to promote its heartburn medication in a crowded marketplace. Luckily for the specialty pharma company, big-brand budgets are not always necessary to compete in the interactive space. Peter Nalen and Jennifer Lundberg report
 

Promise and Reality

While the debate rages whether reform should be immediate or incremental in the Obama administration, the stage is set for some landmark battles. Nancy Hicks reports on both sides
 



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