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"The brief summaries have always been crafted for someone who had a Ph.D.—as opposed to someone who has a GED, which is the population for many of these products."

Mike Rutstein
CEO Strikeforce Communications

The DTC Report:
DTC Unbound

DTC pharma advertising works—ask anyone. But over the years, its effectiveness has been blunted by FDA requirements that, marketers claim, befog rather than clarify. Will the FDA's new guidance for communicating risk information in print ads open the door to agency creativity or cause consumer backlash? Larry Dobrow reports

CLICK HERE for full coverage of MM&M's overview on DTC from the April 2015 issue, including:

Exclusive interviews and expert commentary from: 

  • Ken Begasse, CEO, Concentric
  • Mary Brown, SVP, managing director for wellness marketing, Ogilvy CommonHealth
  • Bill Drummy, CEO, Heartbeat Ideas
  • David Kopp, EVP and general manager, media, Healthline
  • Andy McAfee, creative director, AbelsonTaylor
  • Mike Rutstein, CEO, Strikeforce Communications

The latest DTC data from Nielsen, including

  • Total DTC Spend, 2010-2014
  • Top 20 Companies by DTC Spend, 2014
  • Top 20 Brands by DTC Spend, 2014
  • DTC Spend by Media Channel, 2014

Plus a special feature on the Ten Best DTC Ads of 2014!

Read the report. Share it instantly on Facebook, Twitter, Google+ and LinkedIn. Post your own comments. View or download a PDF of the beautifully designed original layout from the print edition of MM&M. It's all FREE and it's right here.

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