"We're in the most interesting paradigm ever"
Partner, chief marketing officer
"Competition is old school. It's about helping clients by coming together"
President/chief creative officer
"Successful marketers will be the ones who understand patients' worlds"
Chief creative officer
|Not your father's
The new healthcare communications agency is thriving on a diet of mostly digital work on both the HCP and consumer sides. Meanwhile, the increased emphasis on creating memorable content and patient-centered user experiences appears to be a driving force in pharmaceutical clients' marketing strategy.
CLICK HERE for dedicated coverage of healthcare marketing and advertising agencies, including:
- Individual, objective profiles of each of the top 100 agencies, charting highlights and challenges from the past year, along with plans for the road ahead. Each profile offers a unique snapshot of the personality of each agency and the vision of its leadership
- Exclusive data from MM&M's annual survey of agency leaders, including how the current year is shaping up and perceptions of the biggest agency challenges and industry trends.
- New for this year: A table ranking the top 100 agencies by 2014 revenue; Agency Solar System, a compelling infographic depicting the agency universe; a Q&A with the heads of health at the largest holding companies; and the Agency A to Z definitive annual directory, which includes rosters, contacts and other useful information.
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