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Latest News

Deep cuts at AstraZeneca, Sepracor

The cuts keep coming. AstraZeneca will make another 6,000 job cuts for a total of 15,000, or 23% of its global workforce of 65,000, by 2013, and Sepracor is slashing its sales force.
 

HealthCentral acquires Wellsphere

HealthCentral has acquired Wellsphere, a health and wellness information and technology firm.
 

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In Brief

People news

Echo Torre Lazur has promoted Bill McEllen to president.
 

Company news

GlaxoSmithKline will put a legal charge of $400 million on its fourth quarter books, related to an ongoing off-label marketing investigation initiated by the US Attorney's office in Colorado.
 

Latest Features

MM&M All-Stars Company of the Year: Johnson & Johnson

At a time when many pure pharmas are struggling and integration is the marketing buzzword du jour, Johnson & Johnson is steaming along with a diversified business and a decentralized structure that fosters innovation in marketing.
 

MM&M All-Stars Agency of the Year: Digitas Health

Digitas Health has grown by more than 40% in each of the last two years since being acquired by Publicis-owned Digitas, but the former Medical Broadcast Company doesn't view digital as merely an appendage to medical marketing.
 

MM&M All-Stars Large Pharma Marketing Team: Crestor

Crestor has had the science on its side, but the brand has also benefited from savvy marketing, helping to vault sales of the drug 19% for the first half of 2008, according to IMS Health.
 

MM&M All-Stars Small Marketing Team: Keppra

The way Tom Roberts sees it, if you're going to call yourself the epilepsy company, you better be accountable; and you better make sure that you do right by patients.
 

MM&M All-Stars Media Brand: Everyday Health

In just over two years, Everyday Health, the flagship property of Waterfront Media, has risen to prominence in the crowded online consumer health arena.
 

Dollars and Sense

Santarus had quite a marketing challenge when it sought to promote its heartburn medication in a crowded marketplace. Luckily for the specialty pharma company, big-brand budgets are not always necessary to compete in the interactive space. Peter Nalen and Jennifer Lundberg report
 

Promise and Reality

While the debate rages whether reform should be immediate or incremental in the Obama administration, the stage is set for some landmark battles. Nancy Hicks reports on both sides
 




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