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Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

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Latest News

Allergan, King cut sales and marketing

Allergan announced it will lay off 460 employees, mainly in sales and marketing, while King Pharmaceuticals said it would cut 760 positions, including 380 field sales staff.
 

NIH grant conflicts targeted in stimulus amendment

Biomedical researchers receiving grants from the National Institutes of Health would face tougher disclosure rules under an amendment to the economic stimulus bill introduced by Sens. Chuck Grassley (R-IA) and Herb Kohl (D-WI).
 

McCann launches experiential marketing shop

McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.
 

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In Brief

People news

GlaxoSmithKline announced the appointment of James Murdoch to non-executive director.
 

Company news

Publicis Healthcare Communications Group reorganized its sales support units under one umbrella.
 

Product news

Novo Nordisk AS and Sciele Pharma Inc. announced on Wednesday the launch of a type 2 diabetes combination drug.
 

Latest Features

MM&M Awards: Who's Going to Shine in 2009

The road to success in the MM&M Awards starts here with the launch of the 2009 program. And it promises to be bigger, better, fairer and more meaningful than ever. James Chase reports
 

Direct Marketing Report: The User Experience

Pharma direct marketing campaigns continue to shift focus away from the brand message and toward the user experience. Anthony Vecchione looks at the examples of Suboxone and Similac
 

2009 MAHF Inductees

The Medical Advertising Hall of Fame will induct Ron Pantello, Harry Sweeney and David Wood at a special celebration dinner.
 

Stent Wars

After hitting a rough patch for several years, established cardiac stent manufacturers are bracing for some intense competition as new players and devices enter the market. Anthony Vecchione examines the revitalized market and how these stents will be marketed
 

Headliner: Sanford C. Bernstein's Tim Anderson, MD

In his first year of med school, Tim Anderson, MD, VP, global pharmaceuticals analyst at Sanford C. Bernstein & Co., realized that medicine wasn't as exciting as he had hoped.
 




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