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Stu Klein, General Manager, Lowe Alchemy
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Latest News

Sanofi leverages YouTube for diabetics

Sanofi launched its first ever YouTube channel on February 4, in concert with GoInsulin.com, a companion site for consumers with type 2 diabetes.
 

Pfizer hops on transparency bandwagon with disclosures

Following the lead of peers like Lilly and GSK, Pfizer announced plans to publicly disclose payments to US physicians, healthcare professionals and clinical investigators in excess of $500 per year, along with non-monetary items worth more than $25.
 

AZ launches branded YouTube channel, testimonial site

AstraZeneca (AZ) launched a branded YouTube channel today for its asthma drug Symbicort, as well as My Asthma Story (myasthmastory.com), a website calling for testimonial videos.
 

Social media renders commercial model obsolete, panelists say

To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
 

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In Brief

People news

The Biotechnology Industry Organization named a Democratic insider to lead its lobbying efforts.
 

Company news

Lundbeck will acquire Ovation Pharmaceuticals for $900 million.
 

Latest Features

MM&M Awards: Who's Going to Shine in 2009

The road to success in the MM&M Awards starts here with the launch of the 2009 program. And it promises to be bigger, better, fairer and more meaningful than ever. James Chase reports
 

Direct Marketing Report: The User Experience

Pharma direct marketing campaigns continue to shift focus away from the brand message and toward the user experience. Anthony Vecchione looks at the examples of Suboxone and Similac
 

2009 MAHF Inductees

The Medical Advertising Hall of Fame will induct Ron Pantello, Harry Sweeney and David Wood at a special celebration dinner.
 

Stent Wars

After hitting a rough patch for several years, established cardiac stent manufacturers are bracing for some intense competition as new players and devices enter the market. Anthony Vecchione examines the revitalized market and how these stents will be marketed
 

Headliner: Sanford C. Bernstein's Tim Anderson, MD

In his first year of med school, Tim Anderson, MD, VP, global pharmaceuticals analyst at Sanford C. Bernstein & Co., realized that medicine wasn't as exciting as he had hoped.
 




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