The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Bayer runs "corrective" Yaz ad, agrees to preclearance

Bayer is shelling out $20 million to air a rare remedial TV ad campaign for its Yaz birth control pill as part of a settlement with FDA and 27 states over charges of deceptive advertising. Bayer also agreed to submit all ads to FDA for preclearance for the next six years.
 

Social media renders commercial model obsolete, panelists say

To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
 

Sanofi leverages YouTube for diabetics

Sanofi launched its first ever YouTube channel on February 4, in concert with GoInsulin.com, a companion site for consumers with type 2 diabetes.
 

AZ launches branded YouTube channel, testimonial site

AstraZeneca (AZ) launched a branded YouTube channel today for its asthma drug Symbicort, as well as My Asthma Story (myasthmastory.com), a website calling for testimonial videos.
 

From MM&M Magazine

PhRMA gives DTC guidelines light retouch

Print and TV ads for erectile dysfunction drugs should appear only in programs or publications with an adult audience of 90% or more under revised PhRMA consumer advertising guidelines.
 

DTC spend lagged in '08, says TNS

Spending on DTC launch campaigns dropped this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report.
 

Roche CEO criticizes TV advertising

Consumer advertising "was the single worst decision for the industry," according to Roche Pharmaceuticals CEO William Burns at a conference in London early last month.
 

FDA to test out 1-800-AERS

The FDA is weighing requiring DTC TV ads to carry a toll-free number for adverse events reports and is surveying 1,600 consumers to find out what they think, the Associated Press reported.
 

Web Watch

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

FROM OUR SPONSORS


Search has Changed. It's Time for Healthcare Marketers to Stand Up and Take Notice. Incorporating social media into your search marketing efforts is no longer a luxury. Today, it's a necessity if you want your healthcare organization to be found online. Learn how to optimize your online presence and more in Oneupweb's FREE paper, The Fusion of Search and Social Media.

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

White Papers



Advertise
For details on how to advertise in MM&M Consumer Monthly, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M Consumer Monthly click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2012 Haymarket Media Inc.