Top Stories

Pfizer seeks to put some Elvis into Viagra&s share of voice

July 24, 2007

Three years after the FDA yanked its Wild Thing ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit Viva Las Vegas. And this time they got the agencys OK in advance.
 

Pharma pursued safe haven for its CME spend last year

July 19, 2007

Drug firms increased their continuing medical education (CME) grant activity last year, a sign of faith in what has been a heavily scrutinized area.
 

Mirapex campaign gets kick from research

July 23, 2007

Boehringer Ingelheims DTC campaign for Mirapex broke last week, days after scientists reported a genetic basis for restless leg syndrome, helping legitimize the disorder.
 

In Other News

Eli Lilly posts robust second-quarter sales results

July 24, 2007

Eli Lilly posted strong second-quarter sales results yesterday, despite a 19% net income drop due to charges and other items.
 

Tysabri has 14,000 patients a year after re-launch

July 23, 2007

An estimated 14,000 patients across the globe are currently taking Elan and Biogen IDECs multiple sclerosis treatment Tysabri, a year after the drugs return to market.
 

CommonHealth bets on boom in environmental health programs

July 24, 2007

CommonHealth has launched Earthborn, an environmental health communications agency.
 

GlaxoSmithKline&s Cervarix gets European panel nod

July 19, 2007

A European Medicines Agency (EMA) expert committee has issued a positive opinion of GlaxoSmithKlines Cervarix.
 

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In Other News

Merck, Schering-Plough report strong second-quarter sales

July 23, 2007

Merck and Schering-Plough each reported strong second-quarter sales results today.
 

Statin rivals eat into Pfizer profit, while Abbott surges on lipid drugs

July 18, 2007

The second-quarter earnings parade today told a story of two companies, whose lipid franchises are heading in divergent directions.
 

Roche CEO to step down in 2008, first-half sales up 15%

July 19, 2007

Roche said yesterday its CEO Franz Humer will leave his post in March 2008 as the company separates its chief executive and chairmans jobs.
 

Product news

July 24, 2007

The FDA sent an approvable letter to Wyeth seeking more information on the companys menopause treatment Pristiq.
 

People news

July 24, 2007

After a hiatus of six years, Nancy Drescher has returned to AbelsonTaylor, where she has assumed a new title and a battery of new responsibilities.
 

Company news

July 24, 2007

Par Pharmaceutical reached a settlement and license agreement with Ortho-McNeil Pharmaceutical, ending a patent suit related to the Johnson Johnson units Ultracet acute pain product.
 



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