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Asaf Evenhaim, CEO, Chief Executive Officer, Crossix Solutions Inc.
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Latest News

MedPAC calls for reporting of samples

An influential advisory board urged Congress to impose far-reaching transparency rules on payments to healthcare professionals and organizations interacting with the drug industry--including reporting samples, in part to aid counterdetailing efforts.
 

GSK ads for Avodart are misleading, says FDA

Consumer ads in support of GSK's prostate drug Avodart overstate its efficacy and present misleading claims, the FDA said.
 

Most parents learn of HPV vaccine via DTC advertising: study

A majority of parents and healthcare providers of young women are aware of human papillomavirus (HPV), and most of them learned of the HPV vaccine through drug advertising, a UNC study found.
 

Cline, Davis & Mann launches CDM World Agency

Cline, Davis & Mann is going global with the launch of CDM World Agency, an international healthcare agency network with offices in Europe and Brazil and plans to expand into China, Japan, Mexico and Canada.
 

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In Brief

People News

Eli Lilly announced the promotion of Alex Azar, currently SVP, corporate affairs and communications, to vice president of business-to-business and Puerto Rico. In his new role, Azar will oversee Lilly's public payer, managed care and wholesaler operations in the US, as well as sales and marketing operations in Puerto Rico.
 

Company News

Pfizer and Bausch & Lomb announced a co-promotion deal for both companies' prescription ophthalmic pharmaceuticals in the US. The five year agreement includes Pfizer's Xalatan, and Bausch & Lomb's Alrex, Lotemax, Zylet, and the company's investigational anti-infective eye drop, besifloxacin ophthalmic suspension (0.6%), which is currently under FDA review.
 

Latest Features

MM&M Awards: Who's Going to Shine in 2009

The road to success in the MM&M Awards starts here with the launch of the 2009 program. And it promises to be bigger, better, fairer and more meaningful than ever. James Chase reports
 

Direct Marketing Report: The User Experience

Pharma direct marketing campaigns continue to shift focus away from the brand message and toward the user experience. Anthony Vecchione looks at the examples of Suboxone and Similac
 

2009 MAHF Inductees

The Medical Advertising Hall of Fame will induct Ron Pantello, Harry Sweeney and David Wood at a special celebration dinner.
 

Stent Wars

After hitting a rough patch for several years, established cardiac stent manufacturers are bracing for some intense competition as new players and devices enter the market. Anthony Vecchione examines the revitalized market and how these stents will be marketed
 

Headliner: Sanford C. Bernstein's Tim Anderson, MD

In his first year of med school, Tim Anderson, MD, VP, global pharmaceuticals analyst at Sanford C. Bernstein & Co., realized that medicine wasn't as exciting as he had hoped.
 



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