The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

GSK ads for Avodart are misleading, says FDA

Consumer ads in support of GSK's prostate drug Avodart overstate its efficacy and present misleading claims, the FDA said.
 

Most parents learn of HPV vaccine via DTC advertising: study

A majority of parents and healthcare providers of young women are aware of human papillomavirus (HPV), and most of them learned of the HPV vaccine through drug advertising, a UNC study found.
 

From MM&M Magazine

PhRMA gives DTC guidelines light retouch

Print and TV ads for erectile dysfunction drugs should appear only in programs or publications with an adult audience of 90% or more under revised PhRMA consumer advertising guidelines.
 

DTC spend lagged in '08, says TNS

Spending on DTC launch campaigns dropped this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report.
 

Roche CEO criticizes TV advertising

Consumer advertising "was the single worst decision for the industry," according to Roche Pharmaceuticals CEO William Burns at a conference in London early last month.
 

FDA to test out 1-800-AERS

The FDA is weighing requiring DTC TV ads to carry a toll-free number for adverse events reports and is surveying 1,600 consumers to find out what they think, the Associated Press reported.
 

Web Watch

What's in store for the online health business for 2009? I asked three industry thought leaders to share their views
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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