The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

As patients scrimp, BMS ads offer to pay Orencia co-pays

Recession got you down? Having second thoughts about filling that prescription? How about some help with your co-pay? That's the tack Bristol-Myers Squibb is taking with its Orencia Promise program.
 

Amgen's Matsuda offers grist for the regulatory rumor mill

Marketers may soon need to reconsider their online strategies in light of new regulatory developments, Mas Matsuda, associate general counsel and executive director at Amgen, told attendees at an e-marketing conference today.
 

From MM&M Magazine

Social media renders commercial model obsolete: panel

To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
 

McGarryBowen lands consumer advertising business for Chantix

Pfizer moved the consumer advertising business for Chantix to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug.
 

Study: Lantus website tops in consumer satisfaction

The product site for Sanofi-Aventis's insulin injection Lantus received the highest mark in terms of consumer satisfaction, according to a Manhattan Research study.
 

Media buying is a question of scale

As online media scales to television-sized buys, how will marketers find enough relevant, valuable health consumers beyond the usual condition-specific pages?
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 

Web Watch: Interactive video advertising will become the standard

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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