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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Keeping up with the Kindlers: Merck buys Schering-Plough

Merck is acquiring Schering-Plough for $41.1 billion in a bid to bolster its pipeline, broaden its global presence and strengthen its specialty sales force.
 

FDA: Gilead rep downplayed risks on Letairis

In a warning letter dated February 27, FDA accused a Gilead Sciences rep of minimizing risks associated with Letairis - a pulmonary arterial hypertension drug - during a conference last June.
 

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In Brief

People news

Sciele Pharma named Marty Solberg VP, regulatory affairs and quality assurance.
 

Company news

Eli Lilly & Co. was granted a temporary restraining order to halt the US launch of a generic version of Evista by Teva.
 

Latest Features

Sales Force Report: Training

E-learning is poised to replace traditional training models as pharma adjusts to a new landscape where sales reps need to be more technology savvy. Anthony Vecchione reports on how drug companies are incorporating different modalities, such as mobile learning and virtual worlds, into their training regimens
 

Sales Force Report: Effective Product Messages

An effective product message is the culmination of a process that starts with understanding the market and identifying where your product would fit in. Donna Kelly, Alice Liftin and Stacy Vaughn examine the research process
 

Statins: Making New Friends

Single agent statins are still the cornerstone of cholesterol treatment, but with generic Zocor gaining ground and Lipitor's approaching patent expiry, manufacturers are looking to take combinations to the next level. Ben Comer reports
 

Payers: Plan Early or Pay the Price

Drug firms should begin developing pricing, reimbursement and access strategies prior to launch. Kevin Barnett examines how addressing payer-related strategies early will help products succeed and provides guidance to managers who find themselves 'behind the eight-ball'
 

Medical Advertising Hall of Fame Induction 2009

Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars.
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 



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