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Latest News

Massachusetts antes up with tough transparency law

Massachusetts passed regulation governing drug and device company sales and marketing that the state's deputy counsel boasted is "the most stringent of the existing state laws" and "sets PhRMA and AdvaMed codes as the floor."
 

Roche to acquire Genentech

Roche will buy all remaining shares of Genentech at $95 dollars apiece, or $46.8 billion total, the companies announced in a joint statement. Prior to the deal, Roche held 56% of the company's shares.
 

Social networking docs write more scripts: eMarketing

Physicians involved in social networking communities online tend to write many more prescriptions than other physicians, according to findings presented yesterday at CBI's 8th Annual Forum on eMarketing.
 

As patients scrimp, BMS ads offer to pay Orencia co-pays

Recession got you down? Having second thoughts about filling that prescription? How about some help with your co-pay? That's the tack Bristol-Myers Squibb is taking with its Orencia Promise program.
 

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In Brief

Amgen's Matsuda offers grist for the regulatory rumor mill

Marketers may soon need to reconsider their online strategies in light of new regulatory developments, Mas Matsuda, associate general counsel and executive director at Amgen, told attendees at an e-marketing conference today.
 

People News

Marketing research firm IMS Health has announced the election of Bradley Sheares to its board of directors. Shears was most recently CEO of Reliant Pharmaceuticals. Prior to Reliant, Sheares was president of Merck's US human health division.
 

Company News

Gilead Sciences Inc. has agreed to pay $1.4 billion, or $20 a share, for CV Therapeutics, a manufacturer of chest pain and heart drugs. The bid tops Astellas' $16-a-share bid for CV Therapeutics, announced last January
 

Latest Features

Sales Force Report: Training

E-learning is poised to replace traditional training models as pharma adjusts to a new landscape where sales reps need to be more technology savvy. Anthony Vecchione reports on how drug companies are incorporating different modalities, such as mobile learning and virtual worlds, into their training regimens
 

Sales Force Report: Effective Product Messages

An effective product message is the culmination of a process that starts with understanding the market and identifying where your product would fit in. Donna Kelly, Alice Liftin and Stacy Vaughn examine the research process
 

Statins: Making New Friends

Single agent statins are still the cornerstone of cholesterol treatment, but with generic Zocor gaining ground and Lipitor's approaching patent expiry, manufacturers are looking to take combinations to the next level. Ben Comer reports
 

Payers: Plan Early or Pay the Price

Drug firms should begin developing pricing, reimbursement and access strategies prior to launch. Kevin Barnett examines how addressing payer-related strategies early will help products succeed and provides guidance to managers who find themselves 'behind the eight-ball'
 

Medical Advertising Hall of Fame Induction 2009

Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars.
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 



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