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Latest News

Consolidation redraws pharma marketing map

In just the first three months of 2009, several of the largest companies in the industry announced mergers that will change the face of an industry dogged by sluggish pipelines.
 

GSK pairs Wynonna Judd album with Alli

Consumers purchasing GSK's weight loss drug Alli will receive a free copy of Wynonna Judd's new album "Sing," beginning in March.
 

FDA nomination reflects split in agency's role

Nearly a week after the story leaked, President Obama made his picks to head the FDA official in his weekly address Saturday. His selections may portend a split of the agency -- and a tougher stance toward the drug industry.
 

Pharma US ad spend fell 18.4% in '08, says Nielsen

Pharmaceutical industry ad spend fell 18.4% in 2008 to $4.3 billion in the US, according to The Nielsen Company. J&J, the sole drug company among the nation's top 10 advertisers, spent $1.2 billion on advertising -- a drop of 5.4% from 2007 spend.
 

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In Brief

People news

Porter Novelli named Peter Pitts partner and director of global healthcare. Pitts joins the firm from Manning Selvage & Lee, where he held a similar position. Pitts is also co-founder and president of the Center for Medicine in the Public Interest, a health policy think tank, and served as associate commissioner for external relations at FDA from 2002-2004.
 

Company news

The Larry King Cardiac Foundation has tapped Momentum Wellness, a unit of Interpublic's McCann Worldgroup, to handle marketing and partnership development in support of its Health Across America program, which provides funding for cardiac procedures and screening to the uninsured.
 

Latest Features

Sales Force Report: Training

E-learning is poised to replace traditional training models as pharma adjusts to a new landscape where sales reps need to be more technology savvy. Anthony Vecchione reports on how drug companies are incorporating different modalities, such as mobile learning and virtual worlds, into their training regimens
 

Sales Force Report: Effective Product Messages

An effective product message is the culmination of a process that starts with understanding the market and identifying where your product would fit in. Donna Kelly, Alice Liftin and Stacy Vaughn examine the research process
 

Statins: Making New Friends

Single agent statins are still the cornerstone of cholesterol treatment, but with generic Zocor gaining ground and Lipitor's approaching patent expiry, manufacturers are looking to take combinations to the next level. Ben Comer reports
 

Payers: Plan Early or Pay the Price

Drug firms should begin developing pricing, reimbursement and access strategies prior to launch. Kevin Barnett examines how addressing payer-related strategies early will help products succeed and provides guidance to managers who find themselves 'behind the eight-ball'
 

Medical Advertising Hall of Fame Induction 2009

Hundreds of healthcare advertising and publishing leaders gathered at New York's Pierre Hotel for a celebratory dinner to honor four of the industry's biggest superstars.
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 



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