The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

DDMAC: It's not the medium, it's the message

Jean-Ah Kang, a special assistant to DDMAC director Thomas Abrams, offered clues about the agency's thinking on social media, but would not divulge internal plans regarding guidelines for the space.
 

Pharma US ad spend fell 18.4% in '08, says Nielsen

Pharmaceutical industry ad spend fell 18.4% in 2008 to $4.3 billion in the US, according to The Nielsen Company. J&J, the sole drug company among the nation's top 10 advertisers, spent $1.2 billion on advertising -- a drop of 5.4% from 2007 spend.
 

GSK pairs Wynonna Judd album with Alli

Consumers purchasing GSK's weight loss drug Alli will receive a free copy of Wynonna Judd's new album "Sing," beginning in March.
 

From MM&M Magazine

Social media renders commercial model obsolete: panel

To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
 

McGarryBowen lands consumer advertising business for Chantix

Pfizer moved the consumer advertising business for Chantix to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug.
 

Study: Lantus website tops in consumer satisfaction

The product site for Sanofi-Aventis's insulin injection Lantus received the highest mark in terms of consumer satisfaction, according to a Manhattan Research study.
 

Media buying is a question of scale

As online media scales to television-sized buys, how will marketers find enough relevant, valuable health consumers beyond the usual condition-specific pages?
 

Headliner: Elsevier's Ed Silverman

A reporter for more than a quarter-century, Ed Silverman began covering the pharma industry for The Star-Ledger of New Jersey in 1995.
 

Web Watch: Interactive video advertising will become the standard

Someday we'll look back at the early days of the Internet and realize that banner ads were the Internet's training wheels before interactive video advertising became the standard ad units on the web.
 

Special Reports

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

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